Exmoor Tourism Partnership

The Exmoor Tourism Partnership core organisations (West Somerset Council, Exmoor National Park Authority, the Exmoor Tourist Association and Active Exmoor), are working together to achieve a co-ordinated approach to supporting the local tourism industry working with Key Organisations such as North Devon+ and the Somerset Tourism Partnership.

The role of the Partnership is to enhance the quality of the visitor experience, to improve the viability, sustainability and performance of tourism enterprises and to develop, promote and champion the Exmoor and West Somerset brand in appropriate markets.

It seeks to co-ordinate activity between the various players, to raise awareness of the importance of tourism and maximize the economic benefits from tourism, whilst minimizing and mitigating environmental impacts.

‘An eye on the future, an ear to the ground, a finger on the pulse’

Aim

To develop Greater Exmoor (including West Somerset and North Devon) as a leading tourism destination based on quality and sustainable experiences supporting an enhanced economy.

Objectives

To increase domestic and international visitor numbers, length of stay and visitor expenditure by positioning the area along with its tourism products and experiences as a distinct and competitive tourist destination.
To build on the destinations position as a leader in sustainable tourism, managing tourism to conserve and enhance the special qualities of the area that underpin the tourism product.
To take a leadership role in the tourism industry, encourage professional standards and the development of co-operative arrangements, which build and maximise industry effectiveness.
To consult, communicate and engage with stakeholders in the public and private sectors, operators and the community to encourage collaborative action and commitment to the tourism success of the area.
To co-ordinate any delegated resources and financial contributions of partners in support of the delivery of the tourism strategy and seek to raise additional external funds to achieve the objectives.
To operate as a viable, innovative and professional partnership to achieve the objectives to the benefit of members, stakeholders and the area
To support the private enterprise stakeholders in the tourism industry by all possible means to enhance their profitability.